Ah, the wonders of “behavioural psychology”…………



If you struggle to drag yourself out of bed in the morning, you’re not alone. New research reveals that Brits spend 18 minutes hitting the snooze alarm a day – that’s the equivalent of 267 days of their life.

In response to the new findings, an “expert” has devised a “scientific backed” formula for becoming a morning person.

The seven-step morning formula involves:-

1. Sleeping on the left side of the bed

2. Wearing something yellow in bed

3. Setting your alarm to your favourite feel-good song

4. Sex or exercise when you wake up (5mins)

5. Doing a headstand (2mins)

6. An ice-cold shower (3mins)

7. Slow energy release breakfast (5mins)

I read this with increasing incredulity but then came the punch line, the programme has been devised by Jo Hemmings, a behavioural psychologist (psychologists are people who think they are scientists) who is no doubt flogging some book or health / wellbeing programme.

Having looked at her on line website I find the following ” Jo Hemmings is a Behavioural Psychologist, specialising in the media and celebrity analysis as well as a dating and relationship coach and TV and radio personality. She was voted Dating Expert of the Year at the UK Dating Awards in 2016.” My goodness that is an impressive scientific background!

Discussing the formula, Jo explained: ‘Instead of spending 18 minutes a morning hitting the snooze button, which can make us feel more tired and groggy, use that time to try out this simple routine to set you up for the day. The formula includes elements to shake up your system.

This is where I fall into a catatonic state after reading such drivel………..to paraphrase Henry the Second, “will no one rid me of these turbulent psychologists”

Source:Mailonline/Personal Comment


This entry was posted in Psychology, Uncategorized and tagged , , , . Bookmark the permalink.

1 Response to Ah, the wonders of “behavioural psychology”…………

  1. mikethepsych says:

    Of course psychologists are scientists – some more than others – but for those of us who are Chartered Scientists we take our science seriously, but not necessarily ourselves.

    Liked by 1 person

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